Huawei beaten Apple’s global smartphone sales in June and July this year
China’s leading smartphone maker Huawei has overtaken its major rival Apple to become the world’s second biggest smartphone manufacturer after Samsung.
Huawei is sending iPhone maker into third place for the first time since Blackberry and Nokia ruled the market.
According to Hong Kong-based figures from Counterpoint Research, Huawei’s market share surpassed Apple’s in June and July and is looking good for August too.
The Counterpoint pointed out R&D and manufacturing improvements as the root cause of Huawei’s rise in global sales.
However, this lead could be short-lived as Apple is expected to unleash its 10th anniversary iPhone in ongoing month.
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence,” Counterpoint’s Peter Richardson said.
“While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing.”
Counterpoint also point out that Huawei has a weak presence in the South Asian, Indian, and North American markets, which “limits Huawei’s potential to the near-to-mid-term to take a sustainable second place position behind Samsung.” Its strongest market is China, and it’s also popular in Europe, Latin America, and the Middle East.
Apple has held one of the top two spots in the market since 2010, when it surpassed BlackBerry maker Research in Motion before going on to dethrone Nokia.
Huawei, a telecoms group that was largely unknown in the West until a few years ago, has struggled to compete against Apple and Samsung at the high end of the market, but its low-priced handsets have proved popular in China, South America and the Middle East.