|Estimated value:||€2 million|
|Country of origin:||Germany|
|Source of Wealth:||TV presenter, actress, singer, entertainer|
Thanks to her versatile talent, Barbara Schöneberger has been used as an “all-purpose weapon” in German show business for more than twenty years. As a moderator, she likes to provoke with the common cliché of the stupid blonde, only to then undermine it with her quick wit and self-mockery. In the critical examination of the supposedly strong, male sex, Schöneberger likes to shine in the role of the humorous feminist.
Barbara Schöneberger grew up in Gröbenzell near Munich. Her father is the principal clarinetist Hans Schöneberger. She gained her first experiences in front of the camera in a photo love story for the magazine “Girls”.
After graduating from high school in 1993, he did a traineeship at the Munich fashion magazine “Mode Spezial”.
In 1994 Schöneberger moved to Augsburg, where she began studying sociology, communication science and art history. In addition to her studies, she worked for the agency “Trendhouse Event Marketing”. During this time, Schöneberger also appeared in the TV series “Café Meineid”.
In 1998, Barbara Schöneberger was hired as Elmar Hörig’s assistant for the Sat.1 show “Bube, Dame, Hörig”. After a successful appearance on the Harald Schmidt Show, she was selected by Deutsches Sport Fernsehen to present the tennis show “Tie Break”, which was broadcast on television from 1999.
She also took on the role of co-moderator in the program “Weck Up”, which was broadcast on Sat.1 on Sunday mornings. In early 2001, Schöneberger co-hosted the reality TV show Girlscamp with Kena Amoa.
In 2005, Schöneberger made her debut as a presenter on the talk show “Blondes Gift”, which was broadcast on the private channel suntv from 2001. After the show enjoyed increasing popularity, it was later taken over by WDR and finally by ProSieben, where it was part of the program until 2005.
Parallel to “Blondes Gift”, Schöneberger also moderated the “Schöneberger Show” on ZDF. The aim was to bind a younger audience to the station. However, the show was canceled after seventeen episodes.
However, Schöneberger’s career remained largely unaffected by this failure. Numerous guest appearances followed, including on the show “Blonde on Friday”, in the humorous quiz show “Genial next to it – The Comedy Arena” and in the game show “Typical Woman – Typical Man”. In addition, Schöneberger became a regular in the improvisational comedy “Frei Schnauze”.
In 2008, Schöneberger became the co-moderator of the “NDR Talk Show”. From 2013 to 2017 she also moderated the RTL live show “Die 2 – Gottschalk & Jauch gegen alle”. For this she was honored with the German Television Award in 2016.
Aside from her career as a presenter, Schöneberger took on a number of smaller roles in German films and TV series. Added to this was the moderation of numerous events and galas. Schöneberger has been announcing the points for the Eurovision Song Contest since 2015.
As a columnist, Schöneberger made a name for herself with articles in “Maxim”, “Jolie”, “Woman” and “Hörzu”. Since 2015 she has been part of the editorial board of the magazine “Barbara” named after her.
As a musician, Schöneberger toured Germany with the swing band “Berlin Pops Orchestra”. She also tracked several albums.
Schöneberger’s greatest success was the talk show “Blondes Gift”, which was about determining the “blonde factor” of the respective guest. For this purpose, Schöneberger examined the guest’s hair color less than his attitude towards life, which ideally was characterized by a particularly relaxed attitude. In order to be able to better assess the guest, Schöneberger researched his private environment and asked intimate questions. Various games rounded off the concept of the show.
- “When men praise my cleavage, I’m happy. Because otherwise I will be reduced too much to my inner values.”
- “Self-mockery is the smartest stylistic device to make entertainment.”
- “There’s a certain type of man you feel like he can’t help you with anything, he’s just standing in the way. You have to be careful that he doesn’t lose heart and that you emphasize the positive things that he does from time to time.”
In 2005, Schöneberger appeared in the TV column “Big City Fever,” which ran as a Coca-Cola commercial before “Sex and the City” on ProSieben. In the column she talked in the usual self-ironic manner about events from everyday life in a big city
In 2011 Schöneberger won the celebrity special of the show “Who Wants To Be A Millionaire”. She donated the proceeds to the children’s charity “Terre des hommes”, for which she is also otherwise involved. In 2015 she was honored with the Federal Cross of Merit
In 2018, the private radio station “Barba Radio” started, in which Schöneberger dedicated talk shows and other formats to current topics.
|Estimated value:||€2 million|