Bibi (Bianca Classen) Net Worth in 2023 Career & Relationship

Estimated value: €3.5 million
Age: 29
Born: 02/06/1993
Country of origin: Federal Republic of Germany
Source of Wealth: youtuber
Last updated: 2021

Short introduction

Bianca Claßen, also known as “Bibi” or Bianca Heinicke, is a German web video producer. She gained notoriety primarily through her YouTube channel, which she runs under the name “BibisBeautyPalace”. With over 5.7 million subscribers (as of November 30, 2019), Bibi is one of the top 5 most subscribed German-speaking channels on the platform.

Her videos are designed around the topics of beauty, fashion and lifestyle. Bibi introduces her viewers to various make-up looks, hairstyles and new products. Humorously designed videos such as challenges, pranks and tests complement the influencer’s channel concept. In vlogs – i.e. video blogs – Bibi also provides insights into her private life and films the processes of her normal everyday life.

Bianca Classen is married to Jullian Classen. This is also active on YouTube under the name “Julienco”. The two met while they were at school and have been in a relationship since 2009. They live together in Cologne. Their son Lio was born on October 4, 2018. The influencer is now pregnant for the second time, as she announced in a video published at the end of 2019.

early life

Bianca Claßen was born on February 6, 1993 as Bianca Heinicke. She was born and grew up in the city of Cologne. Her mother is an educator by trade and her father works in the field. Bianca Heinicke graduated from a high school in Cologne. Shortly after graduating from school, she began studying social sciences. However, she broke this off after a while in order to be able to concentrate more on her YouTube channel, which she founded in 2012.


Bibi’s successful YouTube career began on December 2nd, 2012. On this day she uploaded the first video on her channel “BibisBeautyPalace”. In it she shows in a tutorial how to make a braided hairstyle step by step.

This was followed by more videos from the YouTuber. Initially, the focus was mainly on the topics of fashion and beauty. The growing number of viewers and subscribers then led to an increasing interest in the person behind the name “BibisBeautyPalace”. For this reason, Bibi began to shoot more personal videos.

Internet success was not long in coming. Within a year, 200,000 people subscribed to the “BibisBeautyPalace” channel on YouTube. Two years after starting her career, she was the winner of the 2014 PlayAward at Videodays in the beauty, lifestyle and fashion category.

Career highlights

The increasing level of awareness of her channel and a steadily growing number of viewers also gave Biance Classen a great career outside of YouTube. Various companies, companies and well-known brands became aware of Bibi and expressed their interest in working with the influencer. Various collaborations followed, including with Telekom, Gameloft, Always Ultra, Kodak and Neckermann. Bibi also presents many products on her YouTube and Instagram channels and, thanks to her wide reach, ensures great advertising effectiveness.

In cooperation with the drugstore chain DM, she launched her own cosmetics line “Bilou” in 2015. The brand, whose name is made up of “Bibi Loves U”, offers various shower foams, body sprays and other care products.

In May 2017, Bibi released the single “How it is (Wap Bap…)” under the moniker Bibi H. The song was written by Sam Sommer and Dave Knight and was released by Warner Music. Within a short time, the music video was viewed millions of times. The opinions are very different: With over 3 million dislikes, the video is one of the most negatively rated on German-speaking YouTube channels. Nevertheless, Bibi got a lot of attention and the song ended up at number 9 in the official single charts.

The influencer has also conquered the cinema screen. She was in the cast of the 2015 Youtuber film “Potato Salad. Do not ask!”.

In 2017, Bianca Classen landed two dubbing roles. She lends her voice to the smurf lily in the movie “The Smurfs 3 – The Lost Village” and to Princess Magnesia in the film “Ritter Rust 2 – The Scrap Conspiracy”.

In 2018 she was a participant in the ARD quiz show “Who knows something?”

Bianca Classen now has almost 7 million followers on Instagram.

As you can see, Bibi is now very successful beyond her YouTube channel. This is also reflected in their income. The “Manager Magazin” estimates their monthly income at over 100,000 euros – but before taxes are deducted. These consist of, among other things, video views, sponsorship, promotional items, Adsense and affiliate links. Affiliate links are product links that earn a commission when viewers buy the product through that link.

Famous quotes

Bibi always greets her viewers on YouTube with the phrase: “Hello, my dears”.

Amazing Facts

– Bianca Claßen and her husband Julian met each other in religion class.
– The influencer is “Check-One-Two-Perfect” with the same management as Tom Beck.
– Bibi is known for her blonde hair. But actually she is a brunette. She posted a photo on Instagram showing her as a 13-year-old with dark hair.

Estimated value: €3.5 million