|Estimated value:||€1 billion|
|Country of origin:||Germany|
|Source of Wealth:||Entrepreneurs in the food industry|
Claus Hipp was born Nikolaus Joseph Hipp on October 22, 1938 in Munich.
After graduating from the Ludwigsgymnasium, he studied law at the Ludwig-Maximilians-University in Munich. In 1932 his father Georg founded a company for the production of baby food, which Claus Hipp joined in 1964 with a doctorate in law. Because his father died in 1967, he became managing director of the Hipp company in Pfaffenhofen an der Ilm at the age of 29. Today, Hipp is a leading company in the production of baby food.
As the second of 7 children, Claus Hipp grew up in middle-class circumstances in Munich.
He attended high school, which he left in 1959 after passing his Abitur. It was evident early on that he had a wide range of interests. On the one hand, he learned the Russian language, but at the same time received lessons in playing an oboe. During his education at the art school in Munich he became a master student of Heinrich Kropp. Actually, he wanted to be an artist. Nevertheless, in 1960 he began to study law and received his doctorate in law.
In 1932, father Georg founded the Hipp company, which was the first to produce baby porridge. So the son Claus had early insights into the industry, which was to determine his later professional life. In 1956, the small family business became a company for the industrial production of baby food. As early as 1959, the filling in cans was replaced by the Hipp glass, which is still known today and is much more hygienic. The bond with nature and the desire for sustainability has been rooted in the Hipp family for years and led to the fact that the raw materials for production came from ecologically cultivated soil from now on. This laid the foundation for the values of the Hipp company.
Georg Hipp died in 1967 and his son Claus took over the management. In the spirit of his father, he lives on the ecological idea and travels to the surrounding farmers to win them over to organic farming. The plan works and the number of organically farmed areas grows. Today there are more than 8000 organic farmers who are contractually bound to the Hipp company. The Hipp company processes the world’s largest amount of organically produced raw materials. The level of awareness has grown beyond the German borders and the name Hipp stands for high-quality, natural organic baby food, primarily in Europe and China. The range now consists of around 400 products and is constantly being expanded. Production companies in Germany, Croatia, Austria, Russia, Switzerland, Ukraine and Hungary have emerged. Because the environment and the preservation of nature play a very important role for Claus Hipp, he introduced an environmental management system based on the EMAS guidelines as early as 1995.
The result is a recycling rate of 97% of all waste generated during production. The locations Germany, Austria, Hungary and Croatia can be operated neutrally for the climate. Water and energy consumption have been reduced by more than half. The Hipp company also has a pioneering position in terms of environmental technology. With his business idea, Claus Hipp has brought one of the best-known and most successful German food manufacturers. He is called the Biopioneer.
Claus Hipp has no shortage of awards. He has received many awards for his services to the environment, including the Cross of Merit 1st Class of the Order of Merit of the Federal Republic of Germany in 1995 or, in 2016, as the only German company, the “European Business Award for the Environment”, awarded by the European Commission. For his exemplary attitude and his commitment to ecology, he was awarded the “Ökologia” prize by the environment minister of the state of Rhineland-Palatinate in 2017. In 2018, the Prime Minister of Baden-Württemberg Wilfried Kretschmann honored him with the German CSR Prize for his life’s work.
The quote from Claus Hipp “In the best organic quality.
That’s what I stand for with my name.” In doing so, he creates trust in his organically grown products and personally supports his company.
He also likes to say: “The bike saves time and trains your health!”. Claus Hipp doesn’t need status symbols. During his time as IHK President, he rode his bike to the state reception.
tips for success
“The best of nature. The best for nature”. This is Hipp’s recipe for success.
Only flawless raw materials from organic farming are processed.
In addition, there is sustainability in dealing with nature, the economy and the employees.
The conservation of natural resources and careful handling of the environment secure our future. A respectful and fair treatment of suppliers and customers, as well as considerate and social cooperation with the workforce are an integral part of the success of the Hipp company. Claus Hipp is a devout Catholic whose motto is that decency always has more success in the long run than ruthlessness. He has remained down to earth and still lives on the farm in Pfaffenhofen, where he grew up.
|Estimated value:||€1 billion|