|Estimated value:||€20 million|
|Country of origin:||Plettenberg|
|Source of Wealth:||presenter, entrepreneur|
Jean Pierre “JP” Krämer is one of the most famous personalities in German-speaking countries when it comes to cars. He is a moderator of various formats, YouTuber and tuner with his own company. His fame increased with his own program “The PS-Profis”. Today, JP is considered the most well-known YouTuber in the scene and is a popular testimonial for various car manufacturers.
Jean Pierre Krämer grew up in middle-class circumstances in Dortmund, where he still lives today. After leaving school, he began an apprenticeship as a car salesman at Porsche AG and later became sales manager at Porsche tuner 9ff. An affinity with the Porsche brand was evident in the early years. In 2007, together with his business partner at the time, Sidney Hoffmann, JP ventured into self-employment and founded the tuning company “Five Star Performance GmbH” in Dortmund. The two were able to quickly make a name for themselves and in 2009 the TV production of Focus TV also became aware of them. It enabled you to have your own program called “The PS professionals – more power from the pot” on DSF, and later Sport1. With the newfound notoriety, JP’s career took off more and more.
JP’s career can be described as unique, at least in Germany. Expanding such a reputation over more than ten years and gradually building a company around it is an achievement of a special kind. At the beginning of his TV career, his tuning company “JP Performance”, which he founded after separating from his business partner Sidney Hoffmann founded, from the weekly airtime. Even though the two went their separate ways behind the camera since 2012, they continued to be seen together in various formats on television for a number of years. JP was also able to use the boost from the TV presence for business in an impressive way. With almost two million subscribers today, his YouTube channel is another mainstay of his company. Furthermore, the very entertaining and likeable JP is also active as an advertising medium for various car manufacturers and other products. At the end of 2017, JP even founded his own racing team for the ADAC GT Masters. Not surprisingly, he chose a Porsche 911 GT3 R as his vehicle.
2007: Opening of “Five Star Performance GmbH” with Sidney Hoffmann
2009: First own TV show “The PS professionals – more power from the pot” on DSF
2012: Opening of “JP Performance” and the YouTube channel of the same name
2016: Own comedy show “PS: I love you”
2017: Opening of his burger restaurant “Big Boost Burger by JP Performance”
Quotations from JP Kramer
“I don’t smoke, don’t drink coffee or alcohol. Technology is my vice.”
“I talk to my customers very conscientiously – especially with very young customers, 70 percent are turned away. They then want to go straight to step nine instead of slowly approaching the matter first.”
“I think that e-mobility offers a lot of advantages. However, if we switched completely, many suppliers would lose their jobs.”
It becomes clear how deep JP is in the whole matter of cars. He not only deals with the subject in business, but also in private in every free minute. However, he is very aware of his responsibility as an entrepreneur and public figure. He takes great care to not only convey enthusiasm for sound and performance to his fans, but also to deal with them responsibly.
In an outbuilding of his company “JP Performance”, Jean Pierre Krämer runs a kind of entertainment area with its own burger restaurant, lounge areas and a performance test stand. Here his fans have a unique opportunity to be very close to their idol and to experience a tuning workshop up close.
JP also sells its own fan articles and fashion under the name of his company.
JP is not only popular with his fans because of his great technical knowledge, but also because of his iconic and cheeky Ruhrpott style sayings. This honest and funny way has even made it possible for him to have his own comedy program. He immediately filled large halls with many thousands of seats and delighted his audience.
|Estimated value:||€20 million|