|Estimated value:||€7 million|
|Country of origin:||Germany|
|Source of Wealth:||entrepreneur|
Karl Geiger is the founder and managing director of Geiger US Cars. The company is based in Zamdorfer Strasse in Munich. Geigercars is one of the best-known and most successful tuners, importers and service partners for high-performance US vehicles in Germany, Switzerland and Austria. A large number of vehicles are available from stock, and the company will help you find the right vehicle for special customer requests. Geigercars also offers US motorcycles and the option of renting a high-powered vehicle for a certain period of time.
Karl Geiger was born in 1959 in the small community of Hasel in the district of Lörrach. There he completed his school education. Because of his love of automobiles, he decided to do vocational training at Daimler-Benz. As a young man, he decided to found his own company, and the Spannagel und Geiger car company came into being. It started with the trade and service for car models of that time such as R4 or Citroen 2CV. A few years later, the company moved to Trudering in the east of Munich. Munich is still the headquarters of the Geiger company today, with a focus on US cars. Karl Geiger is the founder and managing director of this company, which is now based on Zamdorfer Strasse.
With the move to Munich, the field of activity was increased to five jobs. Service and repairs for Italian car brands such as Alfa Romeo and sports cars from Ferrari and Lamborghini were added to the portfolio. In 1983 the first move to larger premises was due, such was the success. In 1984 the cornerstone for Karl Geiger’s future was laid, the key experience was the purchase of the first Corvette. It was disassembled and boxed and completely reassembled. From then on it was all about the Black Forester, he was so enthusiastic about the performance of the car that he didn’t want to drive anything else at first. During the 1980s, demand for US vehicles, parts and service increased sharply. Geigercars focused entirely on the US vehicles.
More and more inquiries about individual offers came to Geigercars. Extra wide rims, lowering, chrome parts and other tuning were in demand. An increase in the number of employees was unavoidable, in 1986 there were already 25 specialists. Trade fair visits and a Corvette C4 as a project car attracted the attention of customers throughout Europe. In 1988 Karl Geiger traveled to the USA for the first time to buy vehicles himself. He couldn’t get enough of seeing all of his favorites driving on the road. His purchases were extensive, owning eight Corvettes, a Jeep Wrangler and a Gladiator van. They were shipped to Germany and quickly found buyers.
After many professional successes, there was a setback in 1989. The TÜV regulations demanded a precise wheel rim test as well as the legalization of engine modifications through an exhaust gas test. No vehicle part could be sold without a TÜV certificate, some cars were even shut down. From now on, all parts were checked and approved with immense expenditure of time and capital and new sales rooms were opened in Kreillerstrasse. This resulted in an increase in sales of new and used cars. In 1990 the company’s own paint shop was added and an internal tuning department was created.
A special vehicle from the Geigercars forge was a GMC Typhoon. It reached a top speed of 275 km/h. Vehicle imports continued to rise, and in 1993 a complete renovation of the shop in Munich’s Truderingerstrasse was due. An exhibition area with sales on 400 square meters and the service area with 550 square meters offered the customer full service. In 1995, a service contract was signed with GM for Cadillac, Chevrolet and Hummer. In 1997, Geigercars presented a tuned example of the Corvette, 480 hp with a 6.3 liter displacement. In 2004 Mrs. Barbara became managing director, sales and service/tuning were strictly separated. The company obtained its ISO certification in 1998.
Events such as the Hummer World Run and spectacular vehicles from Geigercars repeatedly draw attention to the company. The company emerged stronger from the 2009 crisis in US vehicles. Geiger’s tuning projects always inspire and make headlines. In autumn 2010, a trophy was accepted at the Essen Motor Show, and further successes in readers’ polls followed. At the end of 2010, the company headquarters at Zamdorfer Straße 6-8 in Munich, the new domicile of Geigercars with 4,000 square meters of space. In addition to extensive space for service, exhibition space for 75 vehicles and much more, the new building is also designed to be efficient in terms of the environment and energy.
“Life is too short to drive boring cars.”
tips for success
Karl Geiger is always at eye level with his customers. He wears neither a suit nor a tie, is always easy-going and insists on “du” as a form of address.
Due to his nonchalance, he managed to get a place on the DMAX television channel some time ago. Here you can look behind the scenes and see how the cars see the light of day.
|Estimated value:||€7 million|