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Nusret Gökçe is a well-known butcher and restaurateur and owns his own restaurant chain called Nusr-Et, which is distributed worldwide.
Nusret Gökçe was born into poor circumstances on August 9th, 1983 in the Turkish city of Erzurum. His father was a miner. Since the family could not afford much and more money had to be brought in, Gökçe dropped out of middle school at the age of 14. He began an apprenticeship as a butcher, which he pursued extensively: there was no vacation and Gökçe had to work 18 hours a day.
In 2009, Nusret Gökçe traveled to Argentina to improve his skills, perfect his meat cutting skills and gain more experience. There he worked at various cattle ranches, butchers and in restaurants. He has also traveled to other countries: among other things, he visited the United States, where he was able to gain further experience as a chef and innkeeper.
In 2010, Gökçe returned to Turkey. There he joined forces with an investor and founded his own restaurant chain under the name “Nusr-Et”.
After years of hard work and preparation, Nusret Gökçe now owns a total of 14 restaurants spread across the world. His eponymous restaurant chain Nusret stretches from the USA to Turkey to Greece and the United Arab Emirates.
Nusret Gökçe’s unconventional way of serving steaks has become very popular with celebrities over the years. Celebrities such as singer Rihanna, fashion designer Tommy Hilfiger and footballers such as Cristiano Ronaldo, Lionel Messi and Lukas Podolski have already visited Gökçe’s restaurants. On request, Gökçe can also carve up his guests’ precious meat personally at the table. The visit of the French FC Bayern Munich footballer Franck Ribery to the Nusr-Et restaurant in Dubai caused a lot of attention: the footballer was publicly criticized for the fact that Gökçe served him a gold leaf steak that cost a whopping EUR 1,200.
In addition to his way of preparing meat, Gökçe is best known for his demeanor. You can always see him in videos and photos with dark sunglasses and long black hair that is pulled back in a neat ponytail. In addition, he wears mostly skin-tight white T-shirts that cover his well-toned body. Gökçe cuts up meat in an extremely professional and entertaining way, throws knives around acrobatically and finally scatters the salt in his very own way: with his bent hand he lets the salt rain down over his retracted forearm like on a ramp onto the steak.
In 2017, Nusret Gökçe landed a guest role in the popular American series Narcos. In keeping with Gökçe’s gangster image, the series is about the Colombian drug smuggler and drug dealer Pablo Escobar. On his Twitter account, Gökçe posted a photo of himself with Pedro Pascal, who plays Pablo Escobars. Nusret Gökçe likes to portray himself as a gangster in the media. In addition to his meat preparation staging, Gökçe likes to share photos of himself on social media channels, in which he poses himself with a big cigar and dark sunglasses, based on the classics “Scarface” and “The Godfather”. Gökçe has 25 million followers on Instagram as of January 2020.
Nusret Gökçe achieved his breakthrough with the “Ottoman Steak” video, which was shared on all social media channels and brought him international fame within a very short time. In the video, Gökçe can be seen preparing meat in a theatrical and delicate manner and using his special salt-scattering technique. This perfect staging heralded the career of the former butcher’s apprentice and is one of Gökçe’s strongest characteristics.
Nusret Gökçe also received the Shorty Award in the food category during his career.
In an interview with the Turkish media, Nusret Gökçe once stated that he “communicates through flesh”. Gökçe explained that while he cannot speak foreign languages, he can communicate with people through the flesh. Nusret Gökçe also describes himself as a passionate butcher.
Nusret Gökçe has a nickname that the media likes to use for him, which is “Salt Bae”. The name came from his special salt scattering technique.
Gökçe has worked very hard for his career. On his trip to America, for which he had spent the last of his money, he worked for a long time in local restaurants completely free of charge in order to gain experience.
Nusret Gökçe is often described in the press as uncouth because he often cannot express himself properly and speaks no other foreign languages. He justifies himself by saying that his father was a miner and both his father and mother were illiterate. In addition, for financial reasons, at the age of 14 he was no longer able to go to school to continue his education.
What many do not know: even as a millionaire, Nusret Gökçe has remained down to earth. He does charitable work and has had schools built in his hometown.