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Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber who uploads annotated video game footage in English to the video sharing platform. He opened his channel on April 29, 2010 and is now one of the largest and most successful YouTubers in the world with over 100 million subscribers. The Swede, who lives in England, publishes videos on his channel every day and thus regularly reaches several million people. PewDiePie is also successful with live streams on the Internet. So far, the Swede, who is estimated to earn an average of ten million euros a year, has been able to collect over 20 billion clicks on his videos.
Felix Kjellberg was born on October 24th, 1989 in Gothenburg, Sweden. After leaving school, PewDiePie studied Industrial Economics and Technology Management at the local Chalmers Institute of Technology from 2008. However, he dropped out of this course in 2011. The Swede previously opened his YouTube channel on April 29, 2010 after forgetting the password for his original channel. In the meantime, PewDiePie lived in Italy, his girlfriend’s home country, but moved with her to Brighton in England in 2013, where he still lives today. On October 3, 2010, Kjellberg uploaded his oldest video that can still be accessed, “Minecraft Multiplayer Fun”.
PewDiePie, then still under the name PewDie, was active on YouTube for the first time in 2006. Finally, in 2010, he opened what is now his YouTube channel. However, by 2012, Kjellberg was still relatively unsuccessful on YouTube. But even then, his channel consisted mainly of videos in which he played video games and commented on what was happening at the same time. PewDiePie has retained this concept to this day.
Finally, Felix Kjellberg made his breakthrough on the video platform in 2012 and rapidly gained subscribers. On July 11, 2012 he was able to break the one million subscriber mark on his YouTube channel. But already in September the Swede doubled this number. The YouTuber, who was now able to make a living from the advertising revenue from his videos, quickly became one of the most successful video artists in the gaming segment and was also internationally known from then on. Especially in the USA and England, the Swede collected numerous subscribers because he primarily published videos in English.
The years 2012 and 2013 were particularly groundbreaking for Felix Kjellberg. During that time, he owned the fastest-growing YouTube channel of any channel on the platform, PewDiePie. On January 12, 2014, his YouTube channel had 20,215,138 subscribers. From then on, he was the most subscribed YouTuber on the platform and took over this title from the official channel of the video platform, after the users with the most subscribers had previously alternated regularly. Just six months later, Kjellberg’s lead increased to 5 million subscribers.
In 2014, PewDiePie officially made $7.5 million from his YouTube videos. He founded his own YouTube network, which he operated with Walt Disney. However, the collaboration ended in 2017 after allegations of anti-Semitism. However, Kjellberg distanced himself from this in the video concerned. Beginning in 2018, PewDiePie regularly alternated with Indian music channel T-Series for the most subscribed channel. Finally, in August 2019, Kjellberg was able to celebrate another milestone after 100 million users had now subscribed to the Swede’s YouTube channel.
Felix Kjellberg reached the first important mark for YouTubers on July 11, 2012, after his channel now had one million subscribers. His most successful video entitled “bitch lasagna”, a music video, was released on 10/05/2018 and has been clicked by over 230 million people so far. In April 2016, Time Magazine published a list of the 100 most influential people in the world, which included PewDiePie. In the same month, the Guinness Book of World Records recognized him as the most subscribed channel on YouTube. Kjellberg’s first book, This Book Loves You, was published in 2015. The video game dedicated to him “PewDiePie: Legend of the Brofist” was released on September 24th, 2015 and was supported by PewDiePie himself and advertised several times on his channel.
“The thing that has made YouTube so successful is that you can relate to the people you watch to a much higher degree than the people you see on TV.”
“My parents said there was no point in sitting at home and playing video games all day.”
“Everyone has played video games at some point these days, and video games are fun.”
To fund his early days on YouTube, PewDiePie used to work as a hot dog vendor.
During his studies, PewDiePie was considered very gifted with Photoshop and was even allowed to exhibit his works in a gallery. With the money he earned, the Swede bought a PC, which he used at the beginning of his YouTube career.
PewDiePie has also appeared in an animated series. The YouTuber made cameo appearances in two episodes of South Park season 18.